Modern sports fans are consuming content across more screens, in more formats, and at a higher frequency than ever before. From live replays and highlight reels to social-ready clips and multi-angle breakdowns, the demand for broadcast-quality content is growing exponentially. 

And the numbers back it up, as taken from our recent report on the modern sports viewer:��

• 64% of sports fans still watch on TV, but 31% now stream games on smartphones or tablets. 
• 47% of fans aged 18–34 want real-time overlays and stat graphics. 
• 17% of viewers watch multiple sporting events simultaneously. 
• Nearly a third of fans engage with social media while watching live. 

Sports fans expect their content to be available on multiple platforms and video formats. They like to see detailed graphics and hear unique commentary to add extra context and intrigue to the events. And, they want to make these events a social and interactive affair. ��

This isn’t just a shift—it’s a transformation. For broadcasters, the challenge is clear: How do you deliver immersive, high-speed coverage across platforms without compromising consistency or blowing up your production budget?��

One answer is changing the game: robotic camera systems.��

Why robotic camera systems are essential for sports broadcasting 

Even more than studio productions, sports broadcasts must be able to adapt to the unpredictable. The play can shift in a heartbeat. The action can move from the sideline to the scoreboard in seconds. And viewers expect to see it all, captured perfectly, from every angle.��

Traditional manual camera setups struggle to keep pace. Human operators are limited by sightlines, reaction time, and fatigue. &�Բ�����;

In contrast, robotic systems deliver: 

• Cinematic motion paths for repeatable highlights and replay angles.
• Real-time talent tracking to follow players, coaches, or commentators automatically.
• Consistent framing, even across long shooting days or changing crews.��
• Fewer operators, lowering overhead while boosting flexibility.��

For sports broadcasters balancing lean crews with high expectations, robotics provide an unmatched combination of precision, scalability, creativity and control.����

How to build your ideal robotic sports broadcast system

At լ����Ƶ, we understand that no two studios or venues are alike. To accommodate this, our approach to robotics camera systems and operations platforms is modular and step-driven. This allows you to tailor your system based on your space, format, and production requirements. ��

Here’s how it works. &�Բ�����;

Step 1. Select your robotic cameras 

Every venue and broadcast format presents different challenges. Ross provides a range of motion platforms to cover them all: 

• Artimo: A free-roaming robotic pedestal that glides across virtually any floor, ideal for sweeping motion shots in  studio sets. 
• Furio: A rail-based dolly system offering smooth, repeatable tracking shots along the sidelines, in commentary booths, or for dynamic pre and post-game segments. 
• spidercam: A cable-suspended system that provides overhead coverage across stadiums or indoor spaces. Perfect for game-openers, halftime packages, or aerial play breakdowns. 
• BlackBird: A fixed robotic pedestal for high-stability shots, great for pre-game analysis desks, studio setups, or press conferences. 

Our team works with broadcasters to help them select the most suitable robotics platform for their production needs, space, and resource availability. &�Բ�����;

“The լ����Ƶ team has done an excellent job in implementing and supporting these innovative solutions, helping us to improve our business without generating additional expenses.” 
— Júlio Abreu, Operations Director, RecordTV Rio 

Step 2. Choose your pan/tilt heads &�Բ�����;

With your base system in place, the next decision is around camera payload and movement control. լ����Ƶ offers several pan/tilt head options, designed to meet diverse studio requirements: 

• X300/X350: Lightweight heads suited for mobile rigs or compact studios.
• 520PT: Ideal for mid-range setups with teleprompters or lightweight graphics units.
• 600 Series: Designed for heavy-duty studio setups with full camera packages.
• 700PT: Handles payloads up to 200 lbs—ideal for sports cameras with prompters, monitors, or specialty lenses.

All PT heads can be wall, ceiling, tripod, or pedestal-mounted, giving your team maximum configuration flexibility.��

Step 3. Set up your control system 

Control is where the power of robotics really comes to life, helping you maximize production quality without having to scale your team or studio costs. լ����Ƶ offers a range of options based on the complexity of your setup: 

• SmartShell: A full-featured command center that allows a single operator to manage multiple robotic systems in real-time. Includes customizable presets, touchscreen interfaces, and joystick integration. 
• DashBoard PT Plug-ins: A lightweight, modular control interface perfect for teams integrating robotic PT heads into existing workflows. 
• Vision[Ai]ry (optional): AI-powered tracking that locks onto players and on-air talent and follows them automatically, even during erratic or high-speed movement—ideal for coaches, sideline hosts, or analyst desks.��

By offering a wide range of robotic camera products—and integrating them in a modular fashion—լ����Ƶ is able to offer highly tailored solutions for sports broadcasting teams of all sizes. This, combined with on-site training and ongoing support, ensures that teams receive the most customized and purpose-built solutions possible for their production goals and audience demands. &�Բ�����;

“What worked really well was engaging with the team to provide us with on-site training, so we had enough hands-on time with the tech to come up with solutions that are unique to our space.”&�Բ�����;
— Gin Rai, Head of Esports, Confetti Institute of Creative Technologies 

Robotic camera systems in the wild: Sky Germany  

Sky Germany’s recent studio transformation is a textbook example of robotics in action for sports. 

In preparation for a major international football tournament, the broadcaster overhauled its sports production environment with robotic systems. The goal was to deliver more immersive content with fewer resources without compromising visual quality or flexibility.��

Their solution included: 

• Ceiling-mounted rail systems that preserved valuable floor space while enabling sweeping motion shots 
• Robotic pedestals and pan-tilt heads for fluid transitions and consistent framing 
• Cable-suspended systems that added a new storytelling dimension with aerial views 

The result was a production workflow that enabled operators to control dynamic, pre-programmed shots in real-time, delivering studio sweeps, replays, and close-ups that rivalled cinematic productions.��

“լ����Ƶ helped us create and deliver new possibilities in our studio setup. That’s why we always choose best-in-class partners.” — Alessandro Reitano, SVP Sports Production, Sky Germany 

Give sports fans what they crave with լ����Ƶ robotics 

Robotics aren’t just about efficiency. They’re about winning every frame. From dynamic game coverage to polished studio analysis, robotic camera systems let sports broadcasters deliver professional-grade content without compromise. 

Whether you’re building a new set or looking to scale your live production, Ross offers the modular tools and support to help you achieve your goals.��

Want to see what’s possible? Download the Robotics in Focus guide and discover how լ����Ƶ can help you elevate every play, every shot, every time.��

The post լ����Ƶ Robotic Camera Systems Elevate Sports Broadcasting to New Heights �� appeared first on լ����Ƶ.

But knowing that robotics is the answer is just the beginning. The real challenge is understanding how to select and deploy the right system for your unique studio setup, team structure, and production goals.

That’s where լ����Ƶ comes in. 

In this article, we’ll discuss the key steps in building a modern, robotics-powered news studio, from choosing the right camera system to implementing smart, scalable control. &�Բ�����;

We’ll also show how լ����Ƶ’s modular approach gives broadcasters the flexibility to build a solution that fits them now and scales for the future. 

The case for robotics in the newsroom 

News broadcasting is a high-pressure environment where consistency, speed, and quality aren’t just nice-to-haves, but mandatory. Viewers expect dynamic visuals, flawless transitions, and content ready for every screen, from television to TikTok. 

But meeting these expectations with traditional manual camera operations is becoming increasingly difficult. Tight studio spaces, leaner crews, and hybrid production models make manual workflows costly, slow, and inconsistent. 

Robotic camera systems solve this problem by enabling: 

• Precision shot recall for consistent framing across programs and broadcasts. 
• Flexible setups that adapt to space constraints and evolving studio layouts. 
• Centralized control, so one operator can manage multiple robotic cameras. 
• Automated movement tied to NRCS cues or vision tracking. 

լ����Ƶ’s robotics solutions are built around this kind of agility. They help news teams maintain a polished, professional on-air look while freeing up staff to focus on high-value editorial and creative tasks. And because the systems are modular, they scale easily as your production needs change. 

How to build your ideal robotics system 

At լ����Ƶ, we understand that no two studios are alike. To accommodate this, our approach to robotics camera systems and operations platforms is modular and step-driven. This allows you to tailor your system based on your space, format, and production requirements. &�Բ�����;

Here’s how it works. &�Բ�����;

Step 1. Select your robotic cameras 

The foundation of your system starts with choosing the right motion hardware. Ross offers a range of platforms to suit different studio sizes, creative needs, and budget levels:

• Artimo: A next-generation, free-roaming robotic camera pedestal perfect for dynamic movement in multi-use studios. It enables sweeping beauty shots without the constraints of traditional systems. 
• Furio: A floor-mounted rail-based system that delivers smooth, repeatable camera moves ideal for news intros, panel segments, and high-end production aesthetics. 
• BlackBird: A stationary pedestal system offering Pan, Tilt, and Lift (PTL) capabilities. It’s ideal for compact studios needing stability and flexibility. 
• spidercam: A cable-suspended system that delivers overhead shots and aerial tracking—ideal for larger sets or adding a cinematic dimension to news storytelling. 

Our team works with broadcasters to help them select the most suitable robotics platform for their production needs, space, and resource availability. &�Բ�����;

“The լ����Ƶ team has done an excellent job in implementing and supporting these innovative solutions, helping us to improve our business without generating additional expenses.” 
— Júlio Abreu, Operations Director, RecordTV Rio 

Step 2. Choose your pan/tilt heads  

With your base system in place, the next decision is around camera payload and movement control. լ����Ƶ offers several pan/tilt head options, designed to meet diverse studio requirements: 

• X300/X350: Compact, all-metal heads ideal for small studios where space and weight are concerns 
• 520PT: Supports mid-size cameras and teleprompters, offering a cost-effective, high-performance solution 
• 600 Series: A true studio workhorse, supporting larger camera rigs and talent monitors 
• 700PT: The industry’s highest payload capacity (up to 200 lbs), perfect for complex, fully equipped studio cameras 

These heads can be mounted on tripods, walls, ceilings, or robotic pedestals, giving you full control over how your studio is configured. 

Step 3. Set up your control system 

Control is where the power of robotics really comes to life, helping you maximize production quality without having to scale your team or studio costs. լ����Ƶ offers a range of options based on the complexity of your setup: 

• DashBoard PT Plug-ins: Lightweight, software-based control for users purchasing PT heads independently. 
• SmartShell: A full-featured control interface designed to manage multiple robotic systems in one place, complete with joystick and touchscreen navigation.
• Vision[Ai]ry (optional): AI-driven talent tracking and framing. With real-time facial and body recognition, this tool enables hands-free operation and consistent on-air presence without constant manual input. 

By offering a wide range of robotic camera products—and integrating them in a modular fashion—լ����Ƶ is able to offer highly tailored solutions for newsrooms of all sizes. This, combined with on-site training and ongoing support, ensures that broadcasters receive the most customized and purpose-built solutions possible for their production goals and audience demands. &�Բ�����;

“What worked really well was engaging with the team to provide us with on-site training, so we had enough hands-on time with the tech to come up with solutions that are unique to our space.” 
— Gin Rai, Head of Esports, Confetti Institute of Creative Technologies 

Robotic camera systems in the wild: Sky Germany &�Բ�����;

One of Europe’s premier broadcasters, Sky Germany, provides a real-world example of how Ross’ modular robotics system can transform a newsroom. 

Faced with the challenge of delivering high-volume sports and news coverage with limited studio space, Sky implemented a robotics system that included CamBot XY Pedestals, the Furio SkyDolly ceiling rail system, and spidercam for dynamic overhead shots. 

These systems allowed Sky to: 

• Maximize floor space by moving tracking systems to the ceiling.
• Improve shot consistency and repeatability with automated motion paths.
• Produce creative and dynamic visuals with minimal human intervention.

“լ����Ƶ helped us create and deliver new possibilities in our studio setup. That’s why we always choose best-in-class partners.” — Alessandro Reitano, SVP Sports Production, Sky Germany 

Bring your newsroom into the future with լ����Ƶ robotics 

If you’re planning a studio upgrade or looking to streamline your newsroom production, robotic camera systems aren’t just a smart investment. They’re a strategic advantage. 

լ����Ƶ offers more than cutting-edge robotic camera technology. We provide a tailored innovation roadmap and act as a trusted partner for the long term. &�Բ�����;

Want to learn more? Download the full Robotics in Focus guide and discover how Ross can help you build a newsroom that’s ready for anything. 

The post լ����Ƶ Robotic Camera Systems Help News Broadcasts Build Next-Gen Studios �� appeared first on լ����Ƶ.

From replays and highlight reels to behind-the-scenes access and mobile-friendly visuals, the modern sports viewer demands more than ever before. They’re watching on multiple screens, sharing in real-time, and expecting polished coverage that brings them closer to the action.��

For broadcasters, that creates a high-stakes production challenge. How do you deliver studio-grade content at live-event speed without adding cost or complexity?��

One answer is robotic camera systems. 

In this article, we explore how robotic cameras—and the automated platforms that power them—are helping sports broadcasters keep pace with the latest viewer expectations. From automated precision to scalable control, these systems are enabling tighter workflows, sharper shots, more creative angles and smoother experiences—on every play, every platform, every time.��

The pressure is on: why sports broadcasting needs to adapt ��

Sports broadcasting is thriving, but the demands on production teams are growing faster than the viewership charts. It’s no longer enough to show the game. Fans want to feel it, follow it from every angle, and share it in real-time.��

This pressure is driving a fundamental shift in how live sports are produced. The rise of mobile viewing, social media engagement, and multi-device consumption has created a production environment that’s faster, tighter, and more complex than ever before. 

Consider these stats, pulled from լ����Ƶ’s “A definitive guide to the modern sports viewer” :��

• 64% of sports viewers still prefer TV, but 31% now watch on smartphones or tablets.
• 47% of fans aged 18 to 34 expect real-time overlays and graphics on screen.
• 17% watch multiple sporting events at once, often on different screens.��
• Nearly a third of fans are messaging friends or browsing social media during live games.��

In other words, sports fans expect their content to be available on multiple platforms and in multiple video formats. They like to see detailed graphics and hear unique commentary to add extra context and intrigue to the events. They also want to make these events a social and interactive affair. ��

All of this puts pressure on broadcasters to produce clean, consistent, and dynamic coverage where and when their viewers demand it. &�Բ�����;

The problem is that traditional studio tools and manual camera operations were never designed for this level of precision, consistency, or responsiveness—not without significant studio space and skilled technical staff on hand. That’s where robotic camera systems come in.��

Robotics are the only scalable, cost-effective way to deliver cinematic-level production quality at broadcast speed. They allow sports studios and remote venues to move beyond static camera setups, enabling smoother transitions, repeatable highlight angles, and automation that can keep up with fast-paced action.��

In short, robotic systems are no longer “nice to have.” For modern sports broadcasters, they’re foundational.��

Robotics on the field: precision, immersion and repeatability on every play��

The best moments in sports are fast, fleeting, and often unscripted. They can be a key play, a sideline reaction, or a close-up replay that makes the highlight reel.��

Robotic camera systems are built for these moments. 

With pre-programmed movements, advanced tracking capabilities, and seamless integration into multi-camera environments, robotics enable broadcasters to capture live action with a level of consistency and creativity that manual setups can’t match.��

Here’s what that looks like in action: 

• Repeatable motion paths allow for identical replay shots, crucial for analysis, slow-motion segments, and highlight packages.��
• AI-based tracking systems automatically follow players, coaches, or talent on set—keeping the focus tight without the need for manual joystick control.��
• Space-saving rigs, such as ceiling-mounted rails, cable-based, or free-roaming units, allow broadcasters to fully utilize studio or venue layouts—even in tight quarters.��
• Pre-set shots reduce live production stress and improve efficiency, especially during high-pressure moments or rapid-fire transitions. 

These systems are built to serve both in-studio analysis and live venue coverage, making them incredibly versatile. Whether it’s capturing tactical breakdowns, dynamic camera moves for fan-facing content, or clean, continuous coverage for multi-platform distribution, robotics enable it all. 

They also help studios scale and adapt their workflows efficiently. With hybrid production models on the rise, robotic camera systems support remote operation, centralized control, and seamless adaptation to changing crew setups—and are backed by modular and expandable technology.��

For fans, the payoff is obvious. They see sharper visuals, more immersive experiences, and real-time information that enhances—not distracts from—the game. 

For broadcasters, the benefits are just as clear: 

• Fewer crew needed on-site 
• Faster shot setups and transitions 
• Increased creative flexibility without increased complexity 

Robotics gives you control, consistency, and a competitive edge without breaking the bank.��

Real-world applications of robotics in sports broadcasting 

The integration of robotic camera systems in sports broadcasting is not a future concept. Leading broadcasters are already leveraging these technologies to enhance their live sports coverage. 

In preparation for a major international football tournament, Sky Germany, a prominent European broadcaster, undertook a comprehensive studio overhaul to elevate its sports news output. The objective was clear: deliver more engaging content with greater precision and reliability while optimizing resources. ��

To achieve this, they implemented a suite of advanced robotic solutions: 

• Ceiling-mounted rail systems: These systems freed up valuable floor space, allowing for more dynamic studio configurations and movement. 
• Robotic pedestals and pan-tilt heads: Offering enhanced on-air movement and camera positioning flexibility, these tools enabled the production of varied and compelling shots without increasing the studio footprint. 
• Cable-suspended camera systems: These systems provide unique aerial perspectives and capture shots that were previously unattainable, adding a new dimension to the broadcast.​��

The result was a fully modernized studio capable of delivering dynamic, repeatable shots with fewer resources and no compromise on quality. &�Բ�����;

The cameras transitioned from being mere tools to becoming integral components of the storytelling process. With automated tracking and programmable movements, operators could execute precise transitions, studio sweeps, and close-ups, rivalling high-end sports productions.​��

This transformation underscores a broader industry trend: sports broadcasters are increasingly turning to robotic systems to: 

• Enhance visual quality without expanding headcount.
• Maximize limited studio space through innovative mounting solutions.��
• Simplify multi-camera production for live and breaking sports coverage​.��

Whether a national broadcaster revamps a flagship sports set or a regional station aims to future-proof its studio, the goals remain consistent: increased creativity, enhanced control, and greater confidence in every broadcast.​ ��

The future of sports broadcasting is robotic��

The game is changing, and robotic camera systems are helping sports broadcasters stay ahead. They bring the precision, flexibility, and repeatability needed to meet rising fan expectations across every screen and platform. From dynamic replays to immersive studio coverage, robotics deliver the speed and consistency modern sports production demands. 

Whether you’re enhancing a flagship broadcast or building a more agile, multi-use studio, robotic systems provide the creative edge and operational control to win in today’s competitive environment. 

Want to explore further? Download the Robotics in Focus guide and see what’s possible when every shot counts.��

The post How Robotics is Changing the Game in Sports Broadcasting�� appeared first on լ����Ƶ.

In response, today’s newsrooms are adapting on the fly, balancing tight budgets with high production standards, and fighting for attention in a crowded marketplace. Every second counts, and every shot matters. &�Բ�����;

So, how do you adapt your studio to meet these demands without increasing complexity or cost? And how do you build a production environment that’s agile enough to adjust but strong enough to deliver, day in and day out?��

This article explores one of the most impactful answers to those questions: robotic camera systems.

From automating routine tasks to enhancing creative execution, robotics is helping broadcasters rethink how news is made and what’s possible in the studio.��

Trends that are reshaping the news broadcast studio

News production changes quickly, driven by technological innovation, diversified competition, and audience demands. The pressure is on newsrooms to adapt—quickly. ��

Here are three trends that are reshaping the news broadcasting studio, and the people in it. &�Բ�����;

Shrinking budgets and expanding platforms��

The media world keeps expanding, but budgets aren’t following suit. Online video subscriptions now , driven by a seemingly never-ending list of new entrants. New VOD platforms launch constantly, splitting audiences and revenue. Traditional broadcasters are feeling the squeeze. 

Every dollar must stretch further. That’s why many are turning to automation to not just cut costs but unlock smarter, more efficient workflows. Robotic camera systems are stepping in to handle routine operations so teams can focus on what matters most—storytelling and production innovation.��

Higher expectations and tighter production spaces��

Audiences don’t just want the news. They want an experience. Today’s viewers expect dynamic camera angles, creative visuals, and sleek production. And they want that available on the streaming platform of their choosing. 

At the same time, studio space is shrinking. Premium real estate comes at a cost, and broadcasters must make the most of every square foot. That means finding tools that deliver more coverage with less clutter.����

Robotic cameras integrated into the set design and mounted on ceilings, walls, and rails are helping broadcasters reimagine the studio—not just as a space but as a storytelling tool.��

There is no room for poor-quality content��

With over 200 streaming platforms and social media creators pumping out content 24/7, standing out isn’t easy. In this saturated environment, quality is everything. 

Standing out isn’t just about the content itself, either. It’s how it looks, moves, and feels. To accommodate this need, broadcasters are adopting a stream-first mindset—designing every shot, angle, and camera move to captivate audiences the moment they tune in.��

How robotics is changing the game for news production &�Բ�����;

Robotic camera systems aren’t just replacing manual operators—they’re redefining what’s possible in the modern newsroom. 

In a high-speed, multi-platform environment, broadcasters need tools that deliver precision, consistency, and creativity, without incurring astronomical production costs. That’s where robotics comes in. 

Smarter studios with smoother workflows 

Today’s robotic camera systems go far beyond basic pan and tilt. They integrate deeply with newsroom automation and AI to help broadcasters: 

• Capture complex shots with repeatable precision. Move the camera exactly the same way, every time. No drift. No variance. Just clean, professional results—on cue. 
• Track talent in real time with facial and body recognition; AI-based facial and body tracking systems keep the camera focused on anchors or guests, even if they move unpredictably. No joystick or manual tracking is required. 
• Optimize limited studio space. From ceiling-mounted rails to free-roaming pedestals, robotic systems make full use of tight floorplans. Every wall becomes a canvas, dramatically enhancing storytelling possibilities and viewer experience. ��
• Centralized software simplifies control. Operators can manage multiple cameras from a single interface, which means fewer bodies in the studio, more flexibility behind the scenes, and fewer resources needed to create amazing content.��
• Reduce production stress. With pre-programmed shots and automation, producers spend less time chasing camera cues and more time focusing on content. 

Built for today and ready for innovation 

The most powerful advantage? Flexibility. Robotic camera systems scale with your needs, making them an ideal solution for today and suitable for what’s to come in the future. &�Բ�����;

Add new shots. Reconfigure the set. Integrate graphics. Or flip the whole studio layout on its head. When you do, the system keeps up without the need to purchase or rent additional equipment. 

In a world where hybrid production models are becoming the norm, robotics play a crucial role in remote workflows, supporting centralized control across distributed teams. 

The result is a smarter, more resilient newsroom. One that’s ready for tomorrow, no matter how fast the headlines move. 

“You need to know your investments will provide long-term value—and adapt to changing production demands.” — Robotics in Focus, լ����Ƶ 

Real-world applications for robotics in broadcast news 

The shift to robotic camera systems isn’t theoretical. It’s already happening in top-tier newsrooms around the world. 

Broadcasters like Sky Germany are proving what’s possible. In a recent studio overhaul, they integrated a combination of cable-based, ceiling-mounted rails, robotic pedestals, and AI-driven tracking systems to support their flagship news and sports coverage. &�Բ�����;

The result? A fully modernized studio that delivers dynamic, repeatable shots with fewer resources and zero compromises on quality.��

The cameras are no longer just tools, they’re part of the storytelling. With automated tracking and programmable movements, operators can deliver precise transitions, studio sweeps, and close-ups that rival high-end sports productions. 

And it’s not just Sky. Across the industry, newsrooms of every size are turning to robotic camera systems to: 

• Boost visual quality without growing headcount.��
• Maximize limited floor space with ceiling or wall-mounted units.��
• Simplify multi-camera production for live and breaking coverage.��

Whether it’s a national broadcaster revamping a flagship news set, or a regional station future-proofing its studio, the goals are the same: more creativity, more control, and more confidence with every show. 

Robotic news production starts here 

News production is evolving, and robotic camera systems are leading the charge. They help broadcasters overcome shrinking budgets, rising viewer expectations, and the complexity of multi-platform delivery. By automating the technical and unlocking creative possibilities, robotics lets studios work smarter, move faster, and deliver sharper content. 

Whether you’re looking to modernize your space or scale your operation, robotics offers the flexibility and performance today’s newsrooms need.��

Want to dig deeper? Download the full Robotics in Focus guide from լ����Ƶ and explore how your studio can lead the next broadcast revolution. 

The post How Robotic Cameras are Transforming the Modern Newsroom���� appeared first on լ����Ƶ.

In a recent TV News Check panel, industry leaders from Sinclair, NBCUniversal, Hearst, Graham Media Group, and լ����Ƶ shared how they’re tackling these challenges, revealing shared frustrations, bold overhauls, and glimmers of optimism. 

Here are the key takeaways from that discussion. 

1. Old workflows are breaking under pressure 

Traditional newsroom structures, often built around legacy newsroom computer systems (NRCS) and siloed digital content management systems (CMS) platforms, aren’t cutting it anymore. 

“We’re still largely dealing with the same infrastructure that’s been running local newsrooms for a long time,” said Sean McLaughlin, VP of News at Graham Media Group. 

Disconnected systems and manual handoffs are struggling to keep up with the demands of multiple platforms, slowing content distribution at a time when speed is crucial. Many stations are still operating on workflows built for a different era. 

“There’s just too many obstacles from field to viewer. We created all of these complicated systems in between…We need to simplify all of these processes.” said Ernie Ensign, AVP News, Technology & Operations at Sinclair. 

2. Story-centric workflows are the new mandate 

More and more newsrooms are taking a “story-centric” approach to workflow design.��

“Story centricity means it’s about the story itself, not the platform or the output,” explained Rene Gonzalez, Technical Product Manager at NBCUniversal News Group. Many broadcasters are shifting toward unified workflows that support that vision, where one story can feed many platforms without duplication. 

For more insights on the multiplatform news organization in 2025, watch the full panel discussion��here:��

3. AI and cloud infrastructure can help — but only with the right strategy 

Better cloud-based tools are slowly driving a transformation of the newsroom. They are driving efficiency, but must be tied to a long-term editorial vision. Rene Gonzalez emphasized the advantages: “Cloud-based and serverless environments lift the limits of on-prem infrastructure.”&�Բ�����;

Sinclair has already centralized over 60 master control channels in the cloud. “We’ve been able to create some more flexibility in these operations,” said Ensign. “It’s helped us create some more story and reporter-driven type formats.”&�Բ�����;

“AI is now a tool for us, and it is a tool that needs to be used responsibly,” added Ernie Mourelo on the topic of AI. “But it is a way for us to leverage technology to find those stories that we may not have found otherwise.”  

4. It’s tough to change newsroom culture  

While technology is evolving quickly, human behavior isn’t. Despite the promise of new tools, resistance to change remains a significant barrier in many newsrooms.  

“The one thing that I have underestimated in my entire 30 years of doing this is how hard it is to change behavior in a newsroom,” said McLaughlin. Even tools with obvious benefits face resistance. “We’ve been testing tools that are very user-friendly,” Ensign told the group, “And you would think users would immediately embrace and see the potential—but change is very difficult. I think we underestimated how difficult that change will be.”   

5. Ensuring quality journalism is still what matters most 

The push for tech reform is about protecting journalism itself. Regardless of the toolset, good storytelling remains the guiding principle.   

“The story is what distributes. The newscast is just one vehicle,” said McLaughlin. “The content isn’t any good unless you spend time on it. Let’s just make the food taste better.” Technology should serve the content, not the other way around. That means reevaluating how newsrooms are staffed and how field resources are used. 

Technology can help, but strategy must lead 

As these experts made clear, the tools are catching up to the needs—but only if leaders are willing to rethink content production and distribution workflows.  

“Media organizations are constantly being asked to do more with less,” said Ensign. “We need to hit the easy button…centralize all of our content in the cloud… [and] create extensible systems to plug in whatever tool is necessary as the business needs change.”  

The solution isn’t just technological—it’s cultural. Building better workflows is critical, but building alignment across people, tools, and purpose is what will make them better.  

The post Rewriting the Newsroom Playbook: 5 Tough Realities from Industry Leaders���� appeared first on լ����Ƶ.

Ready to Transform Your Video Production?

Download your free guide now and start producing professional content for your organization with ease.��

The post The Secret to Broadcast-Quality Live Video for Business: A Guide for Non-Technical Teams�� appeared first on լ����Ƶ.

While eliminating downtime and technical glitches outright isn’t realistic, minimizing them and limiting their impact is. To do so, broadcasters must partner with reliable technology vendors who have a strong track record of long-term stability and reliability. &�Բ�����;

Below, we’ll explore why long-term stability is so critical, and how լ����Ƶ’s 50-year history in the broadcast industry helps us provide reliable technology and services to the largest companies in the world. &�Բ�����;

Problem: The risks of volatility in technology vendor relationships

In broadcasting, stable technology is non-negotiable. And that stability starts with a reliable technology vendor. Despite this fact, many broadcasters find themselves working with one or more technology platforms that cause more volatility than stability. &�Բ�����;

This volatility often stems from short-term thinking, lack of industry experience, or limited focus on long-term stability. Whatever the cause, this instability creates significant risks for the broadcaster locked into these vendor contracts. These risks are particularly acute during high-stakes broadcasts where failure and downtime is simply not an option. &�Բ�����;

The potential risks of partnering with a volatile—rather than stable—technology partner are varied, but they all spell trouble for the broadcast or media production company in some form. Let’s explore three of those risks. &�Բ�����;

The first risk is service interruptions. These are one of the most critical consequences of vendor volatility. During live events, even a brief technical failure or procedural hiccup can result in delayed broadcasts, glitchy viewer experiences, angry advertisers, and reputational damage. Without dependable vendor support, broadcasters are left scrambling to fix issues on their own—often at great financial and reputational cost. 

The second risk is personnel turnover. Vendors that lack product stability often also lack workforce stability. This only compounds technical and support issues, if they exist.  When key support staff are frequently replaced, continuity is lost, and customers are forced to repeatedly onboard new representatives. This lack of familiarity with workflows slows down problem resolution and adds unnecessary complexity to an already demanding production environment. 

Further compounding the problem are rushed product updates and inconsistent releases—often driven by a “release first” mentality that prioritizes speed over stability and usability. These offerings frequently miss the mark for end users and create new operational risks. This is particularly common from vendors with a short-term revenue focus that’s disconnected from real-world needs. Outdated or poorly maintained systems can’t keep pace with the quick moving demands of the broadcast industry. This creates scalability issues, bottlenecks in production workflows, and ultimately, missed opportunities to innovate and grow. 

These three risks ultimately lead to operational inefficiencies, increased costs, lost time, and diminished profit margins—costing broadcasters both revenue and precious production hours in high-pressure environments. Whether it’s the expense of emergency repairs, overtime for production staff, loss of advertiser trust, or declining viewership, the impact of vendor instability can ripple through every facet of the broadcast company. 

Solution: The value of trust and stability in technology partnerships 

Choosing a  broadcast technology partner is far more than a transactional decision—it’s a strategic commitment that can shape your long-term success. &�Բ�����;

In an industry as demanding as broadcasting, where even minor disruptions can lead to cascading consequences, trust and stability in vendor relationships are essential. 

Partners with a proven history of stability offer more than just technical solutions—they deliver continuity, reliability, and peace of mind. These vendors provide consistent support structures, ensuring that critical operations run smoothly even during high-pressure moments. &�Բ�����;

Their familiarity with customer workflows reduces learning curves and makes transitions to new tools or systems seamless. This minimizes disruptions and allows broadcasters to focus on innovation and growth, rather than troubleshooting avoidable issues. 

Stability also fosters resilience. Vendors with long-standing experience have weathered industry changes and adapted their solutions to meet new demands. This combination of industry insight and institutional knowledge ensures they can anticipate future trends, provide scalable solutions, and keep customers competitive in an always changing landscape. 

Ultimately, trust in a vendor translates to operational confidence. When you partner with a reliable, stable vendor, you gain the assurance that your business is supported by a team committed to your success—across engineering, support, and service—today, tomorrow, and beyond. 

The risks of vendor instability highlight the urgent need for long-term stability and trust. This is where լ����Ƶ stands out, offering a legacy of reliability, a customer-first approach, and proven processes that help broadcasters overcome challenges with confidence.

լ����Ƶs’ stability in broadcasting is 50 years in the making

Organizations navigating today’s fast-paced media landscape require solutions that not only meet their immediate needs but grow and adapt alongside them. Achieving this level of reliability and adaptability starts with choosing the right partner—one that demonstrates consistency, a customer-focused approach, and a commitment to long-term success. 

Here’s how լ����Ƶ has built up that trust and stability over 50 years. &�Բ�����;

A legacy of stability 

For over 50 years, լ����Ƶ has been family-owned, providing broadcasters with a level of consistency and generational industry knowledge that is increasingly rare in the industry. &�Բ�����;

The company’s 33 consecutive years of growth are a testament to our ability to adapt while maintaining steady operations. Unlike vendors prone to corporate restructuring or shifting priorities, լ����Ƶ’s longevity offers clients the reassurance that their technology partner will be there when it matters most, regardless of external market fluctuations. &�Բ�����;

Adaptability and stability in action: How Austin PBS built a new Media Center from the Ground Up

Stability in a technology partner isn’t just about maintaining existing operations—it’s about helping clients adapt to unforeseen challenges. This was the case for Austin PBS, a non-profit public broadcaster.

As production standards evolved and audience expectations with them, Austin PBS embarked on a long-term project to upgrade its technology. Spanning over seven years, the project culminated in the creation of the Austin Media Center, a state-of-the-art facility built from the ground up.

The project, years in the making, faced a series of daunting setbacks: COVID-related delays, global equipment shortages, and a once-in-a-generation Texas freeze that flooded much of the newly installed infrastructure. Austin PBS needed more than vendors to successfully overcome those challenges. They needed partners who could bring expertise, resilience, and trust to the table.  

“Ross is not a company that is chasing shiny things. It is instead iteratively improving on what its core business is…That’s what we look for in a company that we believe we can trust with something that is critically important — ultimately funded by our neighborhood..” — Chris Ostertag, Chief Technology Officer, Austin PBS

Customer-first approach &�Բ�����;

At the heart of a trusted partnership is the ability to listen, understand, and respond to customer needs. &�Բ�����;

լ����Ƶ takes customer feedback and collaboration to heart, and uses it to continuously improve our products and service. &�Բ�����;

One example of լ����Ƶ’s customer-first approach is our tailored training programs and risk-managed upgrades. These programs and development protocols ensure seamless integration of new systems into customer workflows. This helps broadcasters avoid downtime and maximize operational efficiency, without having to shift to new systems. 

լ����Ƶ has built its reputation on fostering long-term relationships and working collaboratively with its clients. John Denison, Co-Founder of Niles Media Group (now part of LTN), described it best: &�Բ�����;

“Ross provides that small-business feel of customer service… I know if we need something done or have an idea that’s worthwhile, Ross will work it through. This dedication to building authentic partnerships ensures broadcasters feel supported not just as customers but as collaborators.”

A hands-on approach: How PGA Tour Studios transitioned seamlessly to լ����Ƶ 

Investing in new broadcast technology is only part of the equation. Ensuring a smooth transition for production teams is just as critical. This was the challenge faced by PGA Tour Studios as they upgraded their production infrastructure. 

լ����Ƶ not only delivered cutting-edge broadcast solutions but also provided in-person training to ensure PGA Tour Studio team could quickly adapt to a new graphics system. This training eliminated disruptions and helped the production crew maximize their new system’s capabilities from day one. These proven practices are underpinned by լ����Ƶ’s longstanding code of ethics—reinforcing our commitment to transparency, accountability, and doing business the right way. 

“The collaboration between the teams has been great. The team was very patient with us, took the time to educate us on our options, and made the process much simpler. We didn’t have to use third-party integrators to enable us to integrate the data. That’s a big part of why we went with Ross—having the strength of one team that could do it all.” – Andrew Wisniewski, Vice President Engineering, PGA Tour

A culture of expertise &�Բ�����;

Behind any reliable service is a team of experienced professionals, and լ����Ƶ’s strong company culture plays a significant role in delivering consistent support. &�Բ�����;

By prioritizing employee retention and professional growth, Ross maintains a knowledgeable workforce that understands client workflows and challenges. This stability in staffing reduces the disruptions caused by turnover and ensures broadcasters always have access to experts who are familiar with their systems and needs. 

լ����Ƶ’s culture of expertise is evident in its design philosophy. Products like Ultrix feature hot-swappable components that allow maintenance without disrupting live operations—while systems like openGear use features such as DataSafe to streamline card replacements and preserve settings. 

Innovation without compromise &�Բ�����;

Innovation in broadcasting technology is critical, but it must not come at the expense of reliability. &�Բ�����;

լ����Ƶ prides itself on developing and delivering innovative solutions that push the industry forward, but that remain adaptable to new demands—from hybrid workflows to cloud-based production. Customers can confidently scale their operations knowing their tools are designed to meet both current and future needs. 

լ����Ƶ’s innovations, like the Voyager virtual graphics engine and Ross Production Cloud, showcase how the company supports broadcasters in adopting hybrid workflows. These solutions are designed for scalability, enabling broadcasters to confidently embrace new production models while maintaining reliable operations. 

Pushing boundaries without sacrificing stability: EA Sports Madden Championship Series success

Innovation in broadcast technology must balance cutting-edge advancements with operational stability. EA Sports faced this challenge when transitioning its in-person Madden Championship Series events to a fully virtual format. 

To make the transition seamless, they turned to լ����Ƶ’s Voyager graphics engine powered by the Unreal Engine, along with Lucid Studio control—լ����Ƶ’s intuitive interface designed specifically for virtual production. These tools allowed EA Sports to create an immersive, interactive virtual studio while maintaining the stability needed for a high-profile, live esports event. 

լ����Ƶ’s Rocket Surgery Virtual Production team created a virtual studio set that works seamlessly with their production. “We found pieces of the library that we liked, and we began merging them into our own set and our vision with the support of the Ross creative services team.” says Alex Markley, Lead Technical Producer for EA Sports.

Proven processes and tailored solutions 

Upgrading technology in live broadcasting requires precision to avoid costly disruptions. &�Բ�����;

Through close planning with customers and proven implementation practices, լ����Ƶ helps broadcasters modernize with minimal disruption and near zero downtime. This begins with a thorough evaluation of existing infrastructure to identify risks and design seamless transition strategies. Using modular systems like openGear and Ultrix, Ross works closely with customers to plan incremental upgrades—tailoring solutions to their needs and avoiding the disruption of full overhauls. 

Pre-deployment testing is central to լ����Ƶ’s approach. By replicating workflows in controlled environments, Ross validates hardware and software compatibility to prevent unforeseen issues during deployment​. Tailored training programs further ensure teams can maintain productivity post-upgrade. &�Բ�����;

At լ����Ƶ, we take stability and reliability seriously. It’s a tenant that we’ve placed at the core of who we are as a company, and what we value as a team. For more than 50 years, we’ve provided cutting edge products and support to broadcasters around the world. But cutting edge technology is nothing without stability and trust behind it. Together, you have a winning combination of technology and support that pushes the boundaries of what’s possible in broadcasting and content production. &�Բ�����;

Want to learn about a specific product or our suite of solutions? Contact us today to speak with an expert about լ����Ƶ’s suite of broadcast tools. &�Բ�����;

The post How լ����Ƶ Delivers the Stability Broadcasters Depend On�� appeared first on լ����Ƶ.

A major broadcaster—let’s call them CBB—is preparing for a highly anticipated live interview with a major public figure. The marketing for the event has been stellar, and they’re predicting more than five million live viewers—with additional reach expected through edited on-demand content afterward. Just as the pre-show countdown begins, the production teams run into a snag—a critical piece of equipment they use for broadcasting across channels malfunctions. Even worse, the vendor responsible for support on that equipment is MIA. &�Բ�����;

In the chaos that ensues, broadcasts to critical channels are delayed, advertisers on those channels are furious, and the broadcaster’s reputation ultimately takes the hit. This is something of a worst-case scenario, but it highlights the high-stakes nature of live broadcasting and production. It really puts the importance of choosing the right technology partner into focus. &�Բ�����;

As you know, broadcasting operates at breakneck speed, and even a brief disruption can result in cascading consequences—lost viewership, damaged advertiser relationships, and costly recovery efforts. &�Բ�����;

Many companies underestimate how much vendor instability can magnify these risks. Lost advertising dollars alone can cost in the tens to hundreds of thousands of dollars alone, with financial losses climbing even higher during critical live events like the one mentioned above. Add in the blow to trust and future viewership, and you have a cacophony of bad news for the broadcaster. &�Բ�����;

Stability is critical in this environment—both long-term and for specific events. This article will explore why long-term stability in vendor relationships is not just a luxury but a necessity. We’ll examine the risks of volatile partnerships, the benefits of working with trusted, reliable vendors, and the key traits to look for when evaluating potential partners. 

The hidden cost of vendor instability &�Բ�����; 

Operational trust and stability are non-negotiable in broadcasting and production. This ensures that teams can confidently plan for high-traffic events, and reliably innovate and expand their production capabilities. &�Բ�����;

Vendor instability—whether due to short-term revenue priorities, rushed product releases, poor quality control, high staff turnover, or inconsistent support—undermines this capability and hampers growth. If the broadcaster is constantly worried about the reliability and stability of its infrastructure, it’s less likely to try new things and extend its production capability. &�Բ�����;

These challenges create hidden costs that ripple through the production and broadcasting process, ultimately increasing inefficiencies, exacerbating financial burden, and throttling innovation.  &�Բ�����;

Here are three examples of vendor instability, and how each one negatively impacts the broadcasting company. &�Բ�����;

1. Unexpected service interruptions &�Բ�����;

One of the most critical consequences of vendor instability is the risk of unplanned downtime. &�Բ�����;

For broadcasters, even a brief outage during a live event or news broadcast can result in significant losses. Beyond lost advertising revenue, these interruptions erode viewer trust and damage a broadcaster’s credibility. 

A dependable vendor ensures systems are built for uptime, with robust redundancy and failover mechanisms to keep operations running smoothly, even in high-pressure scenarios.

Keep reading: The Importance of Reliability in Critical Broadcast Operations 

2. Frequent changes in support personnel  

Another hidden cost comes from vendors that experience high turnover or lack a stable, dedicated support team. &�Բ�����;

When support personnel—or processes—frequently change, customers are left with representatives who lack the technical understanding of their workflows or systems. This disrupts the continuity of service and forces broadcasters to repeatedly onboard new vendor contacts, diverting valuable time and resources away from production​​. 

3. Inconsistencies in product performance  

Vendors with a short-term revenue focus often fail to provide consistent updates or long-term product support. As a result, broadcasters may be forced to operate with outdated tools that can’t adapt to the latest industry standards or new platform requirements. ��

This lack of innovation and scalability can result in operational bottlenecks and production delays, ultimately affecting viewer experience and revenue​​. 

Keep reading: Why Today’s Broadcasters Rely on Quality and Performance to Stay Ahead��

The cascading impact of vendor instability  

These individual issues accumulate, leading to inefficiencies, increased operational costs, and missed opportunities to extend production and broadcast capabilities. &�Բ�����;

Broadcasters need trusted technology and vendor support. Without it, the inability to respond to new demands or unexpected challenges can result in a lost competitive advantage. Moreover, frequent disruptions increase the overall cost of operations, whether through emergency fixes, downtime recovery, or staff overtime. 

To thrive in this high-stakes environment, broadcasters must prioritize partnerships with vendors who provide stability, consistency, and a commitment to long-term success. Reliable partners ensure seamless transitions during upgrades, consistent support for new technologies, and the resilience needed to meet the challenges of an evolving industry​​. 

Why longevity and stability matter in technology partnerships 

Selecting a technology partner is more than a transactional decision—it’s a strategic partnership that can influence long-term success. &�Բ�����;

Vendors with a history of stability and longevity aren’t just solution providers—they become trusted partners. Over time, these long-term relationships build cross-company trust, shared institutional knowledge, and a deep operational rhythm that makes it easier to innovate, solve problems, and grow together. 

A long-term vendor relationship means the provider deeply understands your specific operational workflows. This familiarity reduces the learning curve when onboarding new tools or systems, empowering teams to focus on innovation rather than troubleshooting. Vendors that prioritize customer-specific training programs further shorten these transitions, boosting efficiency​​. &�Բ�����;

With this stability also comes greater and more reliable support. The longest-standing vendors likely focus on customer success—that’s why they can stay in business for so long. This focus on customer success manifests through highly reliable support and product teams that broadcasters can lean on—whether they need expert help or confidence that their tools are built and maintained by people who understand the industry 

Long-standing vendors also tend to maintain a steady workforce, reducing the chances of frequent personnel changes.  This stability helps to build institutional knowledge and technical expertise, which ultimately manifests into more cutting edge solutions that push the industry forward, rather than reacting to changes after they’ve occurred. 

The benefits of a stable vendor go beyond reliable technology. Stability is built through a deep understanding of the industry, and is ultimately the foundation on which innovation, efficiency, and growth can occur. &�Բ�����;

Choosing a vendor with a strong track record, therefore, ensures your broadcast business has the support it needs to meet today’s challenges and seize tomorrow’s opportunities. 

5 traits to look for in a long-term technology partner 

The benefits of having a stable broadcast technology partner are clear. But it may not always be clear which vendors you talk to actually have the level of stability and reliability that your organization needs. &�Բ�����;

To help, here’s a list of five traits to look for when considering a long-term technology partner. &�Բ�����;

1. A proven track record of success 

Choose a partner with a long history of delivering reliable solutions in the broadcast industry. Look for that story on their website and sales material. 

Vendors with a proven track record have demonstrated resilience and adaptability in the face of new industry demands. Their experience ensures they can support your business with tried-and-true strategies while anticipating future challenges. Longevity in the industry is a strong signal that they know how to deliver under pressure and across various production environments. 

2. A focus on the customer 

The best partners put their customers at the center of everything they do. Look for vendors prioritizing building strong, long-term relationships by tailoring their solutions to your needs. &�Բ�����;

A customer-first approach means they actively listen to your challenges, provide personalized support, and invest in your success. Long-standing customer testimonials and case studies are excellent indicators of this commitment. 

To confirm, actively ask about customer success and support during discovery calls, and pay attention to how the company talks about their customer focus in sales and marketing materials. 

Keep reading: The Critical Role of Customer-Driven Broadcast Innovation 

3. Stable leadership and ownership 

Vendors with stable leadership and ownership structures are less likely to undergo disruptive changes like mergers, acquisitions, or restructuring. 

Consistency at the top ensures a clear vision and continuity in service, minimizing risks to your operations. Stability also signals a long-term focus on the business and its customers, rather than a short-term drive for profit. 

4. A strong company culture 

A company’s internal culture directly impacts its ability to provide reliable service. Vendors that foster employee retention and invest in skill development maintain knowledgeable and consistent support teams. &�Բ�����;

This stability reduces the chances of service disruptions caused by high employee turnover. Strong company culture ensures that your partner is focused not just on delivering technology but on building trust and accountability. 

To assess culture, look at how the company positions itself as an employer and innovator—and if possible, talk directly to employees. Ask how long they’ve been with the company and how they’d describe the culture. First-hand insight can reveal a lot about what day-to-day partnership will really feel like. Is there significant air time given to development opportunities in their job posts and careers pages? Do they have dedicated content on their website related to innovation and industry engagement? If they do, these are signs that the company likely takes culture building seriously. &�Բ�����;

5. A commitment to innovation and scalability &�Բ�����;

Broadcasting technology is rapidly developing, and your partner should keep pace. &�Բ�����;

Look for vendors that prioritize innovation and offer scalable solutions designed to grow with your business. This commitment to improvement ensures that your technology stack won’t become obsolete and allows you to adapt seamlessly to future trends or market demands. 

During discovery calls, ask sales reps about the company’s recent product updates and how their solutions have advanced over time. A strong history of regular enhancements is often the clearest sign of a vendor committed to innovation. Look for companies that are actively striving to be at the forefront of the industry, and those that have a proven track record of doing just that in a reliable and scalable manner. &�Բ�����;

Keep reading: Why Flexibility is Essential for Broadcast and Live Production Success 

Bonus tip: look beyond price 

While cost is always a consideration, focusing solely on price often leads to hidden expenses, such as insufficient support or unreliable systems. &�Բ�����;

Instead, evaluate potential vendors based on their culture, history, and customer feedback. A trusted partner with these five traits will provide the stability, innovation, and support needed to secure your long-term success. 

Don’t compromise on stability and trust in your vendors 

In live broadcasting, success hinges on partnerships built on trust, reliability, and long-term stability. Unreliable vendors can lead to costly disruptions, lost viewership, and damaged reputations—risks broadcasters can’t afford. &�Բ�����;

Choosing a vendor with a proven track record, transparent business practices, and a commitment to long-term success is essential. By prioritizing stability in vendor relationships, broadcasters can confidently tackle today’s challenges while seizing future opportunities without compromise. 

How to avoid downtime during tech transitions

Upgrading your production tech stack is crucial for improving workflows, enhancing content quality, and staying competitive. But how do you ensure a smooth transition without downtime or operational disruptions? 

To help, we’ve created a comprehensive guide that explores the challenges of production technology upgrades and offers actionable strategies for achieving continuity throughout the process. 

The post Why Broadcasters Need Tech Partners Built for the Long Haul appeared first on լ����Ƶ.

Whether airing a breaking news segment, a live sports event, or a high-profile awards show, broadcasters rely on their technology partners to ensure seamless, high-quality content without fail. In an industry where a single technical failure can lead to lost viewers and advertiser dissatisfaction, trust in a vendor isn’t just important—it’s essential. And that trust is built, incrementally, over time through demonstrated reliability and integrity. ��

Integrity leads to trust, and trust leads to great broadcast experiences. That’s why լ����Ƶ has built its business on integrity. With a decades-long track record of keeping promises, treating every customer fairly, and delivering reliable solutions, լ����Ƶ stands as the technology partner broadcasters can trust to support their success today and in the future. 

Below, we’ll explore the importance of vendor integrity in more detail, and showcase how լ����Ƶ puts this essential trait at the center of everything we do. &�Բ�����;

The problem: a lack of vendor integrity harms broadcaster capabilities &�Բ�����;

As mentioned, trust—built on integrity—is the backbone of any successful broadcast operation. When a technology partner fails to deliver, or trust in that partner is eroded over time, the effects are wide-reaching. &�Բ�����;

These include: &�Բ�����;

• Operational disruptions. In live broadcasting, even a brief system failure can have serious consequences. That’s why it’s not just about having reliable technology—it’s about having a vendor who shows up when it matters most. Ethical partners don’t leave teams scrambling; they step in fast, with the support and expertise needed to keep broadcasts on track and professionals set up for success.��
• Financial pressure. Poorly communicated pricing changes and inflexible upgrade paths can erode trust and add financial pressure—especially when customers don’t see the value behind the cost.
• Reputation damage. In live broadcasting, failures reflect directly on the technical and production teams behind the scenes. A single breakdown can create enormous pressure, not just on air but also on the professionals responsible for keeping everything running. Technology vendors with integrity help these teams avoid failures, and when problems do arise, they respond quickly to protect operations and reputations.

Audiences have endless entertainment options. If a broadcast fails due to unreliable technology, viewers won’t hesitate to switch to another channel, app, or streaming service. Once trust is broken, regaining it is a steep challenge, making technology reliability a non-negotiable priority for broadcasters. 

While no vendor is flawless, the best ones distinguish themselves through their commitment to integrity and accountability. When issues arise, these partners provide immediate, decisive support and continuously refine their technology to prevent future problems. This proactive approach not only minimizes downtime but also strengthens long-term trust. 

For individual decision-makers like broadcast engineers and technical directors, selecting the right technology partner is a critical career decision. These professionals bear significant responsibility when choosing vendors, as they are often the first to face scrutiny if a project fails.  

By partnering with a company like լ����Ƶ—known for resilience, transparency, and reliability—these stakeholders can operate with confidence, knowing their professional credibility is supported by proven, failure-resistant technology.

Over time, this commitment to integrity and action helps to build highly resilient products and support processes that broadcasters can rely on with confidence. &�Բ�����;

The solution: technology partners with a track record of integrity &�Բ�����;

Selecting the right broadcast technology partner is one of the most critical decisions a media organization can make. A vendor’s reliability, transparency, and commitment to long-term success directly impact a broadcaster’s ability to deliver flawless content. &�Բ�����;

Here are five essential traits to look for when choosing a partner that prioritizes integrity. 

1. Transparent business practices 

A trustworthy vendor is upfront about project requirements and costs—working closely with customers to avoid scope surprises and ensure the right solution from the start.

2. Proven reliability in high-stakes broadcasts 

Broadcasting is a high-pressure industry, where a single technical failure can mean lost revenue and damaged reputations. A reliable vendor ensures that their technology can perform in demanding live environments like elections, major sporting events, and breaking news coverage. Built-in redundancy and failover systems prevent critical disruptions and ensure seamless operations, no matter the stakes​. 

3. Customer-focused culture 

A vendor’s integrity is evident in how they treat their customers. Every broadcaster—large or small—deserves the same level of support. The best vendors offer: 

• 24/7 global customer assistance to resolve issues instantly. 
• Dedicated account teams ensure ongoing success. 
• Long-term business stability, avoiding the pitfalls of vendors that pivot strategies or deprioritize existing customers. 

4. Commitment to innovation 

A reliable technology partner continuously invests in research and development while maintaining backward compatibility for existing customers. Ethical vendors, likewise, prioritize long-term performance over short-term profits, ensuring that broadcasters can adapt without frequent, costly replacements​. 

5. A track record of trust with industry leaders 

The best vendors have earned their reputation over decades by consistently delivering excellent products, customer experiences, and results. 

A company that works with major broadcasters, national sports leagues, and globally renowned AV and events companies, for example, has proven its reliability in real-world, high-stakes environments​. 

By selecting a vendor with these traits, broadcasters can ensure stability, reliability, and long-term success—with a partner who values trust as much as they do. 

լ����Ƶ’s demonstrated commitment to trust and integrity 

For over 50 years, լ����Ƶ has been a trusted partner for broadcasters worldwide, earning a reputation for reliability, transparency, and customer-first service. &�Բ�����;

As an independent company, Ross has remained focused on long-term relationships, ensuring that clients—from local broadcasters to global media giants—receive the same level of dedication and support. 

Ross technology powers some of the world’s most recognizable media brands, including BBC, Sky, ESPN, and major sports leagues. Whether it’s covering elections, producing high-profile sporting events, or delivering 24/7 news coverage, Ross Solutions ensure that broadcasters can operate without fear of downtime, technical failures, or unexpected disruptions.��

This commitment to integrity and reliability is best demonstrated through real-world case studies, where Ross technology has made the difference between success and failure in high-stakes live production environments. 

Here are three examples: &�Բ�����;

Graham Media Group 

Graham Media Group, a leading regional broadcaster headquartered in Detroit with a long-standing reputation for excellence, needed to streamline its graphics production workflows while maintaining high production quality. ��

Their previous system caused delays and inefficiencies, particularly in the time-consuming task of ingesting animations, which limited the team’s ability to deliver dynamic, real-time graphics. To address this, they turned to լ����Ƶ’s XPression graphics suite, Streamline Pro, and OverDrive for asset management and workflow automation.��

By implementing this solution, Graham Media achieved end-to-end automation, reducing the time from asset creation to on-air presentation. This streamlined workflow enabled the team to adapt quickly to breaking news and deliver tailored graphics for each story, enhancing viewer engagement and operational efficiency. &�Բ�����;

The company’s trust in լ����Ƶ’s reliable technology was instrumental in this transformation. By reducing workflow bottlenecks and providing robust customer support, լ����Ƶ proved itself as a trusted partner capable of meeting high-stakes demands​. 

“Our experience working with լ����Ƶ has really been wonderful. I cannot say enough about their customer service. That, to me, has been just stellar and outstanding. Our shows are very graphics-heavy, and I just don’t know if we can pull it off using a different graphics system. It would be such a hard thing to accomplish. լ����Ƶ just makes it so much easier for us.” — Felicia Steiger, Design Director @ Graham Media Group 

Sky Deutschland &�Բ�����;

Sky Deutschland, a major broadcaster in Germany, Austria, and Switzerland, needed to elevate its live sports programming for high-profile events like the 2022 FIFA World Cup. &�Բ�����;

The challenge was to enhance their storytelling capabilities and on-air presentation without increasing operational complexity or studio space requirements. They turned to լ����Ƶ’s robotic camera systems, including the CamBot pedestals and Furio SkyDolly, which optimized camera movement while conserving floor space. 

The integration of լ����Ƶ’s solutions transformed Sky Deutschland’s studios, enabling creative, dynamic shots and seamless production workflows. The flexible camera positioning and improved shot accuracy enhanced their ability to deliver high-impact content. &�Բ�����;

This partnership ensured that Sky could produce visually compelling broadcasts while maintaining precision and reliability, reinforcing their reputation as a leader in sports coverage​. 

“The team at լ����Ƶ has provided us with innovative and reliable technology solutions which have been key to the success of this important project. By helping us to create and deliver new possibilities in our studio setup, we can differentiate ourselves in this highly competitive market. That’s why we always choose best-in-class partners.” — Alessandro Reitano, SVP Sports Production @ Sky Deutschland 

Thai PBS 

Thai PBS, Thailand’s national public broadcaster, needed to upgrade its production studios to meet modern standards, including 4K content creation and enhanced HD production capabilities. &�Բ�����;

The organization sought a trusted partner to deliver robust production switchers with flexibility across SDI and IP workflows. Having relied on լ����Ƶ’s Carbonite switchers in the past, they selected Ross again for this crucial project. 

լ����Ƶ provided Thai PBS with its flagship Ultrix Acuity production switcher and hyperconverged production platform, enabling the broadcaster to handle complex workflows and scale production capacity as needed. The result was a seamless upgrade that met the broadcaster’s immediate technical requirements while providing flexibility for future expansions. 

The integrity and dependability Ross demonstrated ensured a smooth transition and minimal disruption to operations, setting Thai PBS up for sustainable success​. 

These success stories demonstrate a consistent theme. լ����Ƶ doesn’t just provide technology, we provide trust, reliability, and long-term partnership—all of which is built on a foundation of integrity.��

From national broadcasters covering historic moments to mobile production companies optimizing operations, լ����Ƶ ensures that every customer has the tools, support, and innovation needed to deliver flawless content, build audience trust, and grow their business sustainably. 

Partner with a vendor you can trust 

In an industry where every second counts, broadcasters can’t afford to gamble on unproven or unreliable technology partners. լ����Ƶ’s decades-long reputation for integrity, reliability, and customer commitment makes it the ideal choice for those who demand excellence. 

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The role of technology vendors in this context is to ensure the operational integrity of these broadcasts—providing the stable, reliable infrastructure that keeps programming on air without disruption. For broadcast engineers, technical directors, and production teams, a trusted technology partner means fewer sleepless nights and more confidence in the live production environment. 

Trust helps to shape audience loyalty, advertiser confidence, and operational stability. It permeates virtually every level of a broadcast company—from the content they create and deliver to their audience to the technology they use to manage their workflows.  

For many in the broadcast industry, choosing the right technology partner isn’t just about brand reputation or viewer loyalty, it’s about protecting their own careers and reputations. Engineers, technical directors, and operations managers must rely on a vendor that backs their professional credibility.  

If a live production fails due to unreliable technology, it’s often these professionals who bear the responsibility. Downtime, lost productivity, and hampered workflows due to unreliable technology are reputational killers. All three can mean lost advertiser dollars, lost viewership, and lost trust. Broadcasters, therefore, can’t afford to risk working with vendors that overpromise and underdeliver.  

Below, we’ll explore the importance of trust and integrity in broadcast technology partnerships, and offer insights into how broadcasters and media production companies can ensure they’re selecting the right partners for their business.

The business impact of trust  &�Բ�����; 

To help understand the impact of vendor trust —or a lack thereof—let’s first look at each side of the equation. Specifically, the key characteristics of a trustworthy and untrustworthy technology vendor. &�Բ�����;

• Trustworthy technology vendors follow through on their commitments. They’re clear about what they can deliver, and always deliver on what they promise. They communicate transparently, provide dependable service and support, and are honest when something goes wrong. 
• Untrustworthy technology vendors, by contrast, may be inconsistent or unreliable in delivering on their service and support commitments. They may lack transparency in what they can and can’t do, and often overpromise and under-deliver. This lack of forthrightness can lead to technical issues and inadequate support when it’s needed, both of which can lead to technical failures, reputational damage, and financial losses. &�Բ�����;

Any broadcast business would choose the first option—a business that they can trust. &�Բ�����;

When you do, the benefits are many: &�Բ�����;

• More reliable operations. Dependable vendors provide consistent service, reducing technical failures and production delays. 
• Right-sized solutions. Trustworthy partners provide what you need – no more, no less – avoiding overspending while ensuring reliable performance.
• Operational resilience. Strong partners maintain and service technology well beyond production cycles, helping broadcasters stay resilient without forced upgrades.
• Reputation protection. A trustworthy partner safeguards a broadcaster’s credibility by ensuring smooth, professional broadcasts, while reducing risk for your production team. 
• Stronger audience and advertiser relationships. Stability in vendor partnerships enables consistent content delivery, supporting the trust broadcasters build with their audiences and advertisers.
• Business growth opportunities. Trustworthy vendors provide the dependable tools and workflows broadcasters need to experiment, expand, and confidently pursue new revenue opportunities. 
• Resilience in critical moments. Trusted technology partners support broadcasters through challenges—helping production teams recover quickly and maintain high production standards when issues arise.
• Reputation management. Ethical vendors help safeguard a broadcaster’s operational integrity—building internal trust and reducing risks that could affect audience and advertiser perceptions.

Trusting your technology vendor is a must for any modern broadcast organization. But, as in everyday life, trust isn’t automatic. It’s built over time and driven by a person’s or company’s demonstrated integrity and reliability. 

This positively impacts a broadcaster’s ability to plan for the future and be confident in the reliability of its existing services. &�Բ�����;

It’s also important to remember that the trust equation extends beyond corporate brands to the individuals making critical technology decisions. These professionals are often the first to face scrutiny if a project goes sideways. By partnering with a trustworthy technology vendor, they gain an ally that understands the stakes and can deliver when needed. 

What builds and erodes trust in vendor relationships? 

As mentioned, trust is built over time and through repeatable actions and values demonstrated by a technology vendor. Here are examples of factors that might help to build or erode trust in a vendor: &�Բ�����;

What builds trust?

• Clarity in pricing and contracts. Clear, upfront costs and service terms prevent unexpected financial strain. 
• Honesty in setting expectations. Vendors that provide realistic timelines and capabilities help broadcasters plan effectively. 
• Stability in leadership and company values. A vendor with consistent leadership and a strong ethical foundation is less likely to pivot away from customer needs. 

What erodes trust?

• Lack of transparency. Sudden shifts in pricing structures or licensing terms create uncertainty and can undermine long-standing customer relationships. 
• Inconsistent customer treatment. Vendors that prioritize large clients while neglecting smaller ones create instability and erode long-term relationships. 
• Failure to follow through. Missed deadlines, unreliable support, and deflecting blame instead of solving problems, disrupt production schedules and damage reputations. 

Of course, these lists are not exhaustive. Broadcasters will have a series of individual moments, events, and interactions that cumulatively build or erode trust in the vendor. No partner is perfect all the time. What’s important is that the vendor handles each of these business interactions with integrity and transparency. ��

The role of integrity in long-term vendor partnerships 

Vendors that operate with integrity follow through on commitments, provide transparent service agreements, and prioritize customer relationships over short-term profits—all of which stem from high levels of integrity. &�Բ�����;

Ethical business practices create stability and predictability for customers, ensuring that broadcasters can depend on their technology partners for long-term success. As a result, companies with a strong reputation for integrity attract repeat business, as broadcasters become confident in their ability to consistently deliver on their promises. &�Բ�����;

Integrity also fuels long-term innovation, both for technology providers and the broadcasters they serve. That’s because companies that prioritize ethical leadership are more likely to reinvest in the stability of their operations and into research and development that drives new industry innovations. Rather than focusing on quick wins, these vendors build solutions that support broadcasters today, tomorrow, and for years to come. 

Making the right decision for the future of their own company—and that of their customers—comes from a place of strong integrity and ultimately benefits their employees, clients, and partners. &�Բ�����;

Key traits to look for in a trustworthy technology partnership 

Selecting the right technology partner, as you likely know, is one of the most critical decisions for broadcasters and media production companies. To make this decision more confidently, vendor integrity should be considered when evaluating potential partners. &�Բ�����;

Here are five key traits to look for in a vendor that signal a high degree of organizational integrity. &�Բ�����;

• Transparent business dealings. Trustworthy vendors provide clear pricing, well-defined service agreements, and open communication about product capabilities. They don’t hide fees, overpromise, or lock customers into restrictive contracts. 
• Longevity and stability. A reliable vendor builds teams that stay. Long-term employee relationships and consistent leadership provide continuity, deep product knowledge, and trusted support over time. Stability in ownership and business strategy ensures continued support for evolving broadcaster needs. 
• Customer-first culture. Ethical vendors prioritize partnerships over transactions. They listen to customer challenges, adapt their solutions accordingly, and ensure that all clients—large and small—receive the same level of dedication and service. 
• Commitment to innovation. A vendor that reinvests in research and development, rather than focusing on short-term sales, demonstrates a commitment to helping broadcasters future-proof their operations. Ethical companies innovate responsibly, ensuring their technology is scalable, adaptable, and built for long-term success. 
• Proven industry reputation. Industry awards, certifications, and long-standing customer relationships are strong indicators of a vendor’s credibility. Companies that are widely respected within the broadcasting industry have likely earned that reputation through consistent, ethical business practices. 

By prioritizing these traits, broadcasters can ensure they’re partnering with a vendor that values trust, integrity, and long-term success just as much as they do. 

How businesses can evaluate vendor integrity &�Բ�����; &�Բ�����;

When evaluating new technology partners, broadcasters and media production companies can follow these steps to help them screen for integrity and trustworthiness. &�Բ�����;

1. Ask the right questions 

Before signing a contract, conduct a thorough vetting process by asking direct, critical questions about a vendor’s business practices. 

Transparency and ethics: 

• How do you structure your pricing? Are there any hidden fees? 
• Can you provide a detailed service-level agreement (SLA) that outlines response times, issue resolution, and ongoing support? 
• Have you ever had to discontinue support for a product? How did you handle that transition for customers? 

Customer commitment:  

• How do you prioritize smaller clients compared to larger enterprises? 
• What percentage of your customer base has been with you for more than five years? 
• Can you provide references from companies in similar industries or of similar size?

2. Seek out industry recognition &�Բ�����;

Awards, certifications, and third-party endorsements serve as external validation of a vendor’s credibility and ethical business practices. 

Look for: 

• Industry awards for innovation, reliability, or customer service.
• Certifications that reflect security, compliance, and ethical standards. 
• Membership in industry associations or leadership groups that emphasize accountability. 

3. Review case studies &�Բ�����;

A vendor’s track record is one of the strongest indicators of its reliability and integrity. Examine case studies and testimonials to see how they’ve handled challenges for other clients. 

Pay attention to: 

• Consistent themes in customer feedback. 
• Examples of vendors helping clients navigate transitions, upgrades, or crises smoothly. 
• Long-term relationships that indicate sustained trust and performance. 

Keep Reading: լ����Ƶ Customer Success Stories

4. Analyze leadership and company culture 

A company’s leadership and internal culture often reflect its approach to customer relationships. Vendors with high turnover in executive positions or a poor workplace reputation may lack stability. 

Look out for:  &�Բ�����;

• Leadership tenure. Has the executive team been stable, or is there frequent turnover? 
• Industry reputation. In close-knit sectors like broadcasting and media production, word-of-mouth and long-standing customer and employee relationships are the strongest indicators of a vendor’s integrity and culture. 
• Ethical commitments. Has the company published values around transparency, corporate responsibility, and fair customer treatment? 

5. Assess product and service commitments 

A trustworthy vendor doesn’t just sell a product—it invests in its long-term success. Look for companies that prioritize product evolution while maintaining backward compatibility. 

6. Evaluate financial stability &�Բ�����;

A vendor’s financial health impacts its ability to support clients long-term. Unstable vendors may struggle with resource allocation, customer support, or maintaining key products. 

To evaluate this, look at: 

• Company reports, financial statements, or credit ratings (if available). 
• Mergers and acquisitions—frequent changes in ownership can disrupt service consistency. 
• Frequent restructuring announcements may indicate internal instability. 

7. Test their support and communication 

Before committing to a vendor, evaluate how they handle customer interactions. A trustworthy partner should be accessible, transparent, and proactive in resolving issues. 

• Talk to peers in the industry who’ve worked with the vendor—referrals are often the most revealing. 
• Ask for a demo or trial period to test product quality and system integration.
• Speak with existing clients to gauge how well the vendor handles long-term relationships. 

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8. Look for ethical business practices &�Բ�����;

Vendors committed to corporate responsibility often have stronger reputations and more predictable business practices. 

• Do they have sustainability initiatives that align with your organization’s values? 
• Have they been involved in any public ethical or legal controversies? 
• How do they handle customer disputes and contract negotiations—with fairness or rigidity? 

Evaluating a vendor’s integrity requires more than examining product specs and pricing—it’s about ensuring they are a stable, ethical, and trustworthy partner who will support your operations for years to come. &�Բ�����;

By following these steps, broadcasters and media production companies can make informed decisions, avoid costly mistakes, and protect their reputations in a highly competitive industry. 

How to avoid downtime during tech transitions

Upgrading your production tech stack is crucial for improving workflows, enhancing content quality, and staying competitive. But how do you ensure a smooth transition without downtime or operational disruptions? 

To help, we’ve created a comprehensive guide that explores the challenges of production technology upgrades and offers actionable strategies for achieving continuity throughout the process. 

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