LAMA’s audio production software will be available for demo at IBC 2025 on 宅男视频’s booth (Booth 8.B91).
Ottawa, Canada – September 4, 2025 – 宅男视频, a global leader in live production technology, today announced the acquisition of LAMA (https://lamamix.com/), a developer of advanced audio production software known for its innovative live mixing solutions. This move significantly strengthens 宅男视频’s audio solution set and core audio technology, while bringing in a highly experienced team in audio-focused solutions.
“We are excited to welcome the LAMA team to Ross,” said Jeff Moore, Executive Vice-President & Chief Marketing Officer of 宅男视频. “宅男视频 has built its legacy on giving our customers everything they need to connect with their audiences. This acquisition extends our audio capabilities, both on-premises and in the cloud.”
LAMA’S Software-based Audio Production
LAMA’s software is designed to streamline live audio workflows, whether operated by seasoned audio engineers or streaming content creators. Built for speed, flexibility, and integration, it supports use cases ranging from live broadcasts and esports to corporate events and streaming. Its features address connectivity, mixing, and mix automation with a modern, software-defined approach.
Proven in real-world use, LAMA powered Eurosport’s Olympic Games Paris 2024 and enabled SK Gaming to simplify esports audio with NDI? integration.
“LAMA was built to challenge the traditional complexities of live audio,” said Ewan Cameron, Co-founder and CCO of LAMA. “Joining 宅男视频 allows us to keep innovating while expanding access to our technology through a trusted global brand.”
What Does This Mean for 宅男视频?
The acquisition reinforces 宅男视频’s commitment to providing end-to-end solutions for live production. With LAMA, Ross customers will gain access to fully integrated audio mixing tools that complement their existing video workflows, removing silos and streamlining production.
“We’re always listening to our customers, and they kept telling us how impressed they were with LAMA’s intuitive approach to audio mixing,” said Nigel Spratling, Vice President of Production Switchers at 宅男视频. “When we took a closer look, it was clear LAMA had built something truly special: technology that’s modern, efficient, and aligned with the needs of today’s operators.”
Book a Meeting
LAMA’s software will be on display at the 宅男视频 booth 8.B91 during IBC 2025. Visit the team to experience the platform in action and see how it integrates into 宅男视频’s live production ecosystem. Book a meeting here.
If you’d like to book a media interview, please contact Director of Communications, Erica Watts at erica.watts@rossvideo.com.
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About 宅男视频
宅男视频 provides live video production solutions for the Broadcast, Sports & Entertainment, and Pro AV markets in over 110 countries. From broadcasters and sports leagues to schools, corporations, and governments, Ross powers real-time content creation for audiences around the world. Learn more at www.rossvideo.com.
Media Contacts
Erica Watts Director of Communications erica.watts@rossvideo.com
Resources
Looking for additional information? Here are a few links that may be helpful:
- Media kit:
- Website:
- Book a meeting: rossvideo.com/go/events/ibc-2025#meeting
Links
- LAMA website:
- LAMA’s LinkedIn:
- LAMA’s YouTube:
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